Marketing for The New Negroes was a tall order, how to market for a show that is so seamlessly so many things? Described as a “socially aware stand-up and music series” we wanted to showcase how special and important the show truly is. We teamed up with the insanely talented Duke Aber to create a truly beautiful, surreal, heavily Afro-Futuristic OOH campaign that answers as many questions as it asks.

Creative Director: Angelina Battista
Photography: Ramona Rosales
Designer: Duke Aber